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June 29, 2013

The game of success played by online sellers and manufacturers



Indian market is really growing on the western culture beat these days and the most ahead of all is its adaptation to online shopping portals and market. Every day, the numbers are growing online of customers and sellers, the reason being an ocean of benefits.

The online world is growing massively not just because of shopping benefits like 24x7 accessibility, wide range of goods and brands online, free home delivery services, but also because of other marketing benefits like free discount offers online shopping, cashback offers, gift vouchers, gift cards and many more. 

Even such marketing strategies are globally used and Indian market is slowly adapting such lines as per the industry’s standards and needs. Psychologically, why won’t anyone click on a button which says click here and save 70% off on anything that you buy or a section which says under Rs.299/- worth of products, even if you don’t have a requirement to buy anything, yet you fall for such calls online.

So just working on the part the website should offer good brands and good products with benefits like free home delivery was not serving the exact need, there were hundreds of other portals doing the same job, hence now it all rests on your power to throw to the market the best online saving deal you can, which atleast guarantees you traffic. 

Like if you search online for the list of best Cashback Site in india, you will get a hundred option for it, but what matters is on which website will you click on, which then depends on the strategy of best marketing plan meaning which website is offering you the best bag of savings.

Again just as Online Shopping Stores, the rule applies to every sector of the country, because people are now more or less addicted to the world of savings, so addicted that they expect you to automatically help them save in some or the other way, no matter it comes in the form of discounts, free gift cards, cashbacks, vouchers or anything else.