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November 16, 2012

It’s raining discounts in India

Whenever the festive season reigns over India, it is followed by a slew of discounts and offers. Indians have a temperament to shop extravagantly during the holiday season. Apparently, online retailers are also aware of this fact and they seem to be turning every stone so that the Indian shoppers are not inhibited even by the slightest measure.

The Indian subcontinent is a unique one and the market operates on the principles of mass consumption given the nature of the diverse and huge population. The festive season presents a unique opportunity for retailers to make great profits. Online shopping in India is on a high and the festive season is further giving room to the consumerist tendencies of Indian demographics.

Discounts offers & online shopping India has become a closely associated phenomenon. Festivals have a special place of importance in India and online retailers also seem to be well aware of that fact. Some of the most common ways to lure customers is giving gifts on purchase of a predetermined amount. Generous discounts paired with exciting gifts have made online shopping a staple activity in the urban and semi urban regions of India.

Some online retailers in India also add new products to their inventory given the nature of the festive season. Specialty gift items are some of the most purchased products during the festive season. There is also an added advantage of not having to bear the additional expenses of shipping when giving gifts to distant friends and family members.