Discounts acts as a clever scheme to attract customers to web stores:

Offers and discounts have now become just a mere means to entice buyers shop for things they actually never planned for. We have often seen that when huge brands offer season end sale, people go and look out for products, and then end up buying them, as a matter of attraction.

This is termed as kama luring, a strong attraction towards something which you can’t avoid, and end up submitting to it. Also, why would one avoid coupons, especially if they come genuinely? Like for instance, imagine you are ordering food online, say at dominos. The website pops up with a window saying, use this dominos coupons code and avail a free pizza on your medium pizza purchase. Now even if you were ordering a regular pizza, you would tend to order a medium one, just to get a pizza free.

You might also try experimenting this happening to you with free yebhi coupons. Say you get a mail saying, use the coupon code at yebhi and get 50% off on jeans, grab tablets only at 6499/- or shop for mobile at 0% EMI calculation. This forces you to click at the website once and even if you were not planning to buy a mobile, you might end up buying it, because it was offered at a 0% EMI option.

Above all, there can also be a legitimate clash for coupons, where say you first like a dress at myntra and then fail to buy it because of its high priced tag. Then what? Just search online for free myntra coupons to find the best offering maximum discount and then use it to get your dress. In this case again, you got tempted to buy the dress because you found a coupon which made that dress accessible to you.