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February 19, 2013

Discount coupons as an important arm of online marketing strategies

Be it businesses or humans, everyone is connected with the internet with one way or the other these days. As we all know, there are too many advantages of using the internet, and this had led it to become the most strongest and modern tool strategy to draw more customers every day, leading to its unparalleled growth.

But the most successful tool which works best for the global web portal to become successful is discount coupons, which is becoming very popular these days. Be it property deals, shopping deals, counselling deals, loan deals, or phone or tv recharging deals, everywhere, you will now find the use of coupons to promote sales or attract customers.

Like if you log in to the most popular website, rediff portal, the moment you sign it, you get free Rediff shopping coupons to help you save on your every purchase. When it comes to a property portal, you even get discount here if you book a property before a particular date. Therefore, online portals depend a lot these days on online coupon measures.

Sometimes, it’s also not just to enhance sales, but is used for image building. Like, indiaplaza is already a famous portal and has a chain of customers, but yet it distributes  Indiaplaza coupons to build a good image in market and stay famous among customers. Also, coupons are used to hold back or maintain the same list of customers as well.

Besides image building, sales promotion and maintaining a happy range of customers, coupons are also used as an important toll of online marketing strategy, acting in a broader sense to bring and maintain traffic online, helping the internet to grow even further. Like Infibeam coupons, for example, not only draws customers to its website, but in a broader sense, is also bringing customers online over the internet.